Karen Dorante spoke with Wilo Muwadda, Queensland Association for Healthy Communities (QAHC) Senior Health Promotion Officer and Dion Tatow, Queensland Aboriginal and Islander Health Council (QAIHC) Executive Officer. They spoke about the relaunching of Condoman which aims to deliver HIV/AIDS and sexual health promotion by engaging and re-engaging the attention of Aboriginal and Torres Strait Islander communities through the redesign and reintroduction of the character Condoman, originally conceived and launched in Townsville in the late 1980s.
Utilising the previous social marketing success of Condoman, the project will use current graphic design technology to engage and appeal to young people who now have exposure and access to multimedia technology.
The reinvigorated and modernised Condoman will also reconnect with people who previously knew him from earlier health promotion material and Indigenous Health.